Key Takeaways:

• The Group delivered solid performance amid market volatility €2.8 Billion ($3.24 billion)  in Sales and +11.7% Growth
• Now a private company, positioning each of its eight premium brands to scale independently within a unified governance structure.
•  L’Occitane is doubling down on brand autonomy and agility with strong contributions from Sol de Janeiro, Erborian, and Elemis.

The L’Occitane Group closed its fiscal year with €2.8 billion in net sales ($3.24 billion), cementing a pivotal moment in its continuous evolution, both financially and structurally. Following its transition into private ownership in FY2025, the premium conglomerate refined its strategic focus on brand autonomy, sustainable growth, and long-term stakeholder impact.

With a diverse portfolio of eight brands, including Sol de Janeiro, Elemis, Erborian, and L’Occitane en Provence, the group reported an 11.7% year-over-year (YoY) growth (at constant exchange rates), despite operating against a complex market.

“FY2025 was a watershed year for the L’Occitane Group,” the company stated in its financial fact sheet press release. “Privatization was a natural evolution, allowing us to focus on our purpose, core values, and sustainable growth.”

Superspeed Growth

French-Korean skincare brand Eborian took first place as the Group’s breakthrough success story, becoming the fastest-growing brand in L’Occitane’s portfolio for FY2025. The brand was also crowned first place in earned media value (EMV) for skincare in fragrance—a significant win as EMV continues to become a more influential signal of brand awareness in the current digital-first consumer landscape.

Breaking Down Regions

The Americas gave L’Occitane its strongest regional performance, accounting for 46.6% of total net sales. This growth was spearheaded predominantly by Sol de Janeiro, which the Group acquired a majority stake in back in 2021 (83% for $450 million). The brand has since been named Sephora’s number one beauty brand in North America and Amazon’s number one fragrance brand in the US, showcasing its omnichannel dominance.

Wholesale Wins

Wholesale and nonretail partners emerged as the most dynamic growth channel for the Group, contributing to 44.8% of the FY2025 sales, outpacing direct retail (26.0%) and online channels (29.2%). The shift signals the group's increased focus on strategic retail partnerships and global distribution agility.

Branded Breakdown

• L’Occitane en Provence remains the Group’s cornerstone brand, contributing to 48.4% of total sales. Hero SKUs, including the Almond Shower Oil, ended the year as the number one body cleanser in the US. 
• Sol de Janeiro accounted for 31.6% of total sales, more than tripling the contribution of Elemis. 
• Elemis contributed to 10.1% of total sales, largely bolstered by strong demand for its Pro-Collagen range in the UK, and a recent partnership with Aston Martin Aramco Formula One Team. 
• Brands in the “Other” category, including Melvita, L’Occitane au Brésil, LimeLife, and Dr. Vranjes Firenze, accounted for the remaining 9.9% of sales.

FY2026 Focus

As macroeconomic uncertainty prevails, L’Occitane Group enters FY2026 with cautious optimism. It plans to leverage the operational flexibility gained through privatization to fuel brand-specific momentum and recertify as a B Corporation in 2026.

“As a global group with a diversified portfolio of strong and unique premium beauty brands, we are more resilient to brand- or region-specific pressures,” the company stated. “Looking to the future, we believe we are well-positioned to drive healthy and sustainable growth.”

The Group’s sharp red governing model strikes a balance between central oversight and brand independence, a move intended to empower its fastest-growing labels to scale with autonomy and agility.